No plans to market pot in Steamboat Springs

As we are all aware on November 6th, both Colorado and Washington became the first states to successfully pass laws regarding the legalization of marijuana.  It didn't take long for some Colorado ski resorts to comment on their plans and stance on marijuana in response to the recent passing of Amendment 64 in Colorado. 

I found an article online from Steamboat Today entitled, "No plans to market pot in Steamboat Springs" addressing the resorts future stance on marijuana.  Here is a link to the article:
http://www.steamboattoday.com/news/2012/nov/09/no-plans-market-pot-steamboat-springs/

The article goes into detail about how many marketers for ski resorts in Colorado don't see the passing of Amendment 64 as a positive or negative for the ski industry.  They predict the same amount of people who will come to Colorado ski resorts because the amendment passed will be about equal to the number of people the amendment will turn away.

Colorado State officials have said they have no intentions of marketing Colorado for its friendly stance on pot. Neither does Steamboat.  According to the CEO of the Steamboat Springs Chamber Resort Association Tom Kern, “I don’t see us utilizing the decision that was made by the voters of Colorado in the marketing or public relations of Steamboat."  Kern said he thinks the Chamber would treat marijuana similar to how it treats alcohol.  “We don’t market alcohol as part of our marketing message in Steamboat, so I don’t see why we would market marijuana.”

Kevin Fisher, co-owner of the Rocky Mountain Remedies medical marijuana dispensary in Steamboat, said“If they want to mix skiing and cannabis, that’s something we need to embrace."
 
While Amendment 64 might allow guests to let their hair down a little more during vacation, ski resort officials are quick to point out that the Colorado Ski Safety Act prohibits people from skiing while under the influence of drugs or alcohol.