Little Baby's Ice Cream

Ice Cream Is a Feeling!

There are a number of different objections for a marketing campaign to focus on.  Some can focus on creating awareness for the brand while others can focus on the ultimate goal of increasing sales and revenue.  Recently in another class we watched a couple a commercials for a company called, Little Baby's Ice Cream.

Little Baby's Ice Cream is a small ice cream manufacturer located in Philly, PA.  According to their website, "Little Baby’s Ice Cream is a Hand-Made, Small-Batch, Super-Premium Ice Cream company. We specialize in unique and surprising flavor combinations with additional emphasis on providing Non-Dairy and Vegan options to suit every kind of open-minded and convivial citizen. Ice Cream is for everyone."  Here are some unique flavors they currently produce: Pizza, Balsamic Banana, Earl Grey Sriracha and Cantaloupe Creamsicle. 


They have very unique ice cream flavors and some even more unique commercials.  I included a couple of their commercials below.  Watch at your own risk.  May be viewed as creepy, scary, and or just plain uncomfortable by many!!!

 "This is a special time"

 

"Love Lickers"

I'm not sure about you but I will probably never forget Little Baby's Ice Cream brand and these commercials.  I don't know if these commercials increase my willingness to buy (if I lived in the Philly area) but I believe they are extremely effective in creating a lasting memory with consumers.

 

Ice cream is a feeling!  Of sheer terror?????